ARCHITECT@WORK Hamburg is an exceptional event that offers a unique and innovative exhibition layout, carefully designed by C4 - Creative Fo(u)r. This exhibition is specifically tailored to optimize contact between exhibitors and visitors, ensuring a seamless and productive experience for both parties.

The exhibition layout guides visitors along a well-planned route that winds through small, uniform modules. This strategic layout guarantees that the first point of contact between visitors and exhibitors takes place at the exhibitor's stand, creating a perfect opportunity for exhibitors to showcase their offerings and engage with potential clients.

ARCHITECT@WORK takes the traditional concept of aisles and transforms them into inviting lounge areas. These lounge areas provide the perfect setting for exhibitors to further explain their innovative products, applications, and services to interested visitors. It also offers a relaxed environment for visitors to enjoy a drink and engage in meaningful conversations with exhibitors. The corner units and walls are utilized to display the cutting-edge innovations brought forth by the exhibitors, while each box houses a multimedia console that takes center stage, allowing for interactive presentations and demonstrations.